Marketing Strategy

Learn Marketing for Startups – Courses in the South Bay!

I am excited to announce a 4-part marketing course for startups and businesses. This is a four-part series in collaboration with Aurora Meneghello of Interconnected Strategy and Code District. We will cover marketing strategy and planning, website optimization, social media marketing and SEO practices. The most benefit you will get by attending all four courses as it will provide you with a solid base to grow your online presence. These workshops will be hands on, bring your laptop! 🙂

When: Four Saturdays, 03/04, 03/11, 03/18, 03/25 from 9 am to 12 pm
Where: Cowork South Bay, 22519 Hawthorne Blvd, Torrance, CA 90505
Cost: $39 per session if purchased before February 13th, then $59 per session

Marketing Strategy











Session 1: Creating a Marketing Strategy For Your Business

Learn how to arrive at actionable steps to improve your current marketing strategies and grow your business. Start spending your marketing time and effort on the things that will work for your business! Get the answers you need to grow your business through better marketing strategies.

What You Will Learn:

– Planning and developing your digital strategy
– How the consumers’ thought process works
– Consumer behavior
– Building a customer profile
– Getting your business noticed
– Building a marketing sales funnel
– Strategic vs practical marketing
and more


Session 2: Boost Your Website’s Conversion Rate

Learn how to use data, surveys, and testing to better understand your target audience and your current customers. Finally, learn how to utilize the latest online marketing techniques and best practices for conversion optimization, web analytics, web usability and A/B testing to quickly boost your website sales or leads.

Topics that will be covered include:

–  What is conversion optimisation (CRO) and why should you do it?
– The power of web analytics driven CRO
– Using personas to identify types of users and what will work for them
– Techniques for identifying or picking the right user journeys
– Identifying where you’re losing visitors on your website
– Becoming a visitor-centric highly-converting website
– Laying the foundation of a high converting website
– Optimizing key website elements
– Secrets for highly influencing your visitors to convert
– Optimizing key pages for higher conversions
– Focus on getting visitors to return and convert
– Landing pages


learn social media













Session 3: Introduction to Social Media Marketing

This course covers the concepts and applications of social media marketing and will equip you with the skills to plan and implement a successful social media marketing strategy. This course is perfect for those who wish to learn more about social media marketing or to advance their career prospects in the social media marketing arena.

Course Outline:

– Introduction to Social Media
– Social Media Strategy and Planning
– Content Creation
– Content Outreach and distribution
– Facebook
– Twitter
– Instagram
– LinkedIn
– Future Trends


Session 4: Introduction to Search Engine Optimization

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO).

Course Outline:

– Learn the steps to building an SEO plan
– Harness tools to research keywords and how get data from search engines
– Select strategic keywords that can drive qualified traffic, leads, customers and sales to your website for any business in any industry
– Understand the factors in search engine rankings
– Explore the tools that you can use to understand how important search engines think your website is
– Discover the tips and tricks that you can use to optimize your website for search engines
– Harness social media and content marketing to improve your search engine rankings
– Learn how Google and other search engines decide which websites show up at the top of search engine results


Ready to take your marketing to the next level? See you in March! If you have any questions, please contact me.

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